What does Lemonade do?
Lemonade is a physical-digital experience studio. We design, build, and operate interactive installations, immersive environments, platforms, and extended reality, in addition to providing brand and operations consulting. Our scope covers everything from concept to operation: the same team that conceives the project also builds it and oversees it while it’s running.
Does Lemonade only design, or do you also execute?
We execute. For the Bradesco installation, the infrared frame was customized for 36 simultaneous touches, and the software was written in C++ by the studio itself. At AltoQi, the work began as a rebranding and ended up including a design system, a website, and the restructuring of their marketing operations.
What kind of companies hire Lemonade?
Major brands, agencies, cultural institutions, and technology companies. Clients include Itaú, Bradesco, Heineken, Cartoon Network, Starbucks, Qualcomm, Renault, Caixa, Multiplan, BRMalls, McCann, AltoQi, Grupo Kyly, the Centro Cultural Banco do Brasil, and State Grid.
What technologies does Lemonade use?
Virtual and augmented reality, 360-degree capture and film, spatial and binaural audio, large-scale touch installations, custom hardware, software development, and artificial intelligence applied to audiovisuals and process workflows. The choice starts with the problem, not a catalog of tools.
Does Lemonade have any off-the-shelf products?
Yes. Lemonade Experience is the studio’s line of proprietary installations, and there have been several. The one currently available is Synth Riders, a virtual reality arena for shopping malls, events, and brand activations, with a defined scope, operation, and investment. Outside of this line, projects are custom-developed.
How much does a project cost?
It depends on the scope, duration, and technical complexity. The only project with published pricing is the Synth Riders installation, estimated between R$ 200,000 and R$ 244,000 depending on the activation period. For all others, the budget is built based on the problem presented.
How does a project with Lemonade begin?
It starts with a conversation about the problem. The studio provides an honest feasibility assessment before proposing any solutions. Initial contact is usually via WhatsApp or email.
Who is Thiago Krieck?
Founder of Lemonade and Director of Business and Innovation at Operacional. He works in creative and technical direction, brand and operations consulting—including serving as Marketing Director at AltoQi during its restructuring—and education, having been an instructor for the McCann Worldgroup digital education program in Brazil and Mexico.
