
An industrial park too vast for a guided tour. Lemonade transformed the entire Grupo Kyly operation into a virtual reality experience for 21 people at once.
Processes, equipment, and infrastructure spread across 70,000 square meters. Explaining this in slides flattens exactly what matters: the scale, the sequence, and the actual size of the machines. It lacked a sense of presence, and presence cannot be described.
The film was captured with cinema cameras to create an authentic 360-degree experience. The 3D animations were developed by Estúdio Pimp, and the spatial audio was handled by Maestro Billy—the layer that makes visitors turn their heads in the right direction without being told.
Visitors virtually tour the facilities and get to know the processes and equipment with a realistic sense of presence and scale.
The Kyly Station is the physical space that houses the experience: 21 headsets operating simultaneously, allowing an entire group to explore the company's history and operations in a single session. This is what separates a VR demo from an installation capable of handling real visitor traffic.


No number can communicate 70,000 square meters. Placing a person inside the space solves in thirty seconds what an entire presentation cannot deliver. This is the type of problem Lemonade solves at the intersection of the physical and the digital, when the answer is no longer content, but a different medium.