Case Study · Grupo Kyly

70,000 square meters that no one could visit.

An industrial park too vast for a guided tour. Lemonade transformed the entire Grupo Kyly operation into a virtual reality experience for 21 people at once.

VR Installation
360° Film
Spatial audio
21
simultaneous virtual reality headsets
70,000 m²
of traversable industrial park
360°
captured on cinema cameras
2
films: immersive and corporate
01 / THE SCALE

An operation that doesn't fit into a presentation.

Processes, equipment, and infrastructure spread across 70,000 square meters. Explaining this in slides flattens exactly what matters: the scale, the sequence, and the actual size of the machines. It lacked a sense of presence, and presence cannot be described.

02 / THE CAPTURE

Cinema cameras, 3D, and sound coming from all directions.

The film was captured with cinema cameras to create an authentic 360-degree experience. The 3D animations were developed by Estúdio Pimp, and the spatial audio was handled by Maestro Billy—the layer that makes visitors turn their heads in the right direction without being told.

Visitors virtually tour the facilities and get to know the processes and equipment with a realistic sense of presence and scale.

03 / THE STATION

Twenty-one people entering together.

The Kyly Station is the physical space that houses the experience: 21 headsets operating simultaneously, allowing an entire group to explore the company's history and operations in a single session. This is what separates a VR demo from an installation capable of handling real visitor traffic.

The films

Two formats, two functions.

Filme 360 graus do Grupo Kyly360°Abrir no YouTube
360° film, the footage that runs inside the headsets. For the best experience outside the installation, watch via the YouTube app on your phone, using headphones.
Traditional format film, a narrative of the full operation, with narration highlighting the group's main actions and brands.
The Kyly Station

The physical space of the experience.

Kyly Station with visitors using virtual reality headsetsDetail of the Grupo Kyly immersive installation
Credits
3D animation
Estúdio Pimp
Spatial audio
Maestro Billy
Concept and direction
Lemonade
Why this project matters

Scale is a matter of perception.

No number can communicate 70,000 square meters. Placing a person inside the space solves in thirty seconds what an entire presentation cannot deliver. This is the type of problem Lemonade solves at the intersection of the physical and the digital, when the answer is no longer content, but a different medium.