
The transposition of one of the most important Brazilian literary works from the stage to virtual reality, and Lemonade's first 360° production.
Grande Sertão: Veredas, directed by Bia Lessa and starring Caio Blat, was one of the most popular plays in town. The CCBB wanted those who couldn't get tickets to also experience the show, and a video trailer wouldn't do it justice.
Instead of watching from the audience, the visitor enters the scene. 360-degree capture places those wearing the headset in the middle of the show, surrounded by the performance—a perspective not even those who bought tickets had.
We brought the audience to the center of the performance to experience a piece of one of Guimarães Rosa's most iconic works.
This was the project that launched our immersive capture division at Lemonade. The technical and narrative lessons learned here—such as how to direct attention without framing and where to position a camera when there is no audience—supported everything that followed, from Kyly to our current virtual reality installations.
Grande Sertão: Veredas ocupou o Centro Cultural Banco do Brasil com uma cenografia que o espectador atravessava. Capturar isso em 360 graus exigiu posicionar a câmera onde ninguém senta — no centro do espetáculo, cercado por ele.


Every cultural institution faces the same tension: a work exists for a limited time, in a limited space, for a limited number of people. Virtual reality doesn't replace the play, but it extends its reach to those left out of the queue and preserves the performance long after the season ends.