Case Study · Centro Cultural Banco do Brasil

A highly sought-after play, open to those who missed out.

The transposition of one of the most important Brazilian literary works from the stage to virtual reality, and Lemonade's first 360° production.

360° film
Cultural institution
Virtual reality
01 / THE PROBLEM

Sold-out tickets are an access problem.

Grande Sertão: Veredas, directed by Bia Lessa and starring Caio Blat, was one of the most popular plays in town. The CCBB wanted those who couldn't get tickets to also experience the show, and a video trailer wouldn't do it justice.

02 / THE SOLUTION

Putting the viewer at the center of the stage.

Instead of watching from the audience, the visitor enters the scene. 360-degree capture places those wearing the headset in the middle of the show, surrounded by the performance—a perspective not even those who bought tickets had.

We brought the audience to the center of the performance to experience a piece of one of Guimarães Rosa's most iconic works.

03 / THE MILESTONE

The studio's first 360° production.

This was the project that launched our immersive capture division at Lemonade. The technical and narrative lessons learned here—such as how to direct attention without framing and where to position a camera when there is no audience—supported everything that followed, from Kyly to our current virtual reality installations.

Registros

A montagem, e a casa que a abrigou.

Grande Sertão: Veredas ocupou o Centro Cultural Banco do Brasil com uma cenografia que o espectador atravessava. Capturar isso em 360 graus exigiu posicionar a câmera onde ninguém senta — no centro do espetáculo, cercado por ele.

Registro da montagem de Grande Sertão: Veredas
Centro Cultural Banco do Brasil
The film

Grande Sertão: Veredas in 360 degrees.

Grande Sertão: Veredas em 360 graus360°Abrir no YouTube
For the best experience, watch via the YouTube app on your phone and rotate your device, or use a virtual reality headset.
Credits
Director
Bia Lessa
Lead actor
Caio Blat
Partnership and production
Centro Cultural Banco do Brasil
Why this project matters

Culture has a capacity problem.

Every cultural institution faces the same tension: a work exists for a limited time, in a limited space, for a limited number of people. Virtual reality doesn't replace the play, but it extends its reach to those left out of the queue and preserves the performance long after the season ends.