Qual é o público recomendado?

A experiência de realidade virtual é recomendada a partir de 8 anos. A área kids e a Mobile Rhythm Zone podem atender famílias com mediação adequada.

Onde a arena pode ser instalada?

Praças de shopping, eventos corporativos, festivais e ativações de marca. A arena é modular e se adapta ao espaço disponível, desde que respeitadas as rotas de circulação e as exigências de segurança do local.

Quanto espaço a instalação ocupa?

O render conceitual utiliza uma referência aproximada de 10 × 10 metros. A planta final deve ser adaptada à área disponível, rotas de circulação e exigências de segurança do local.

Como é feita a higienização dos equipamentos?

A operação prevê ciclos com retirada do participante, higienização do headset e controles, preparação e nova entrada, seguindo os protocolos definidos na implantação.

A Lemonade entrega toda a cenografia?

A Lemonade entrega o key visual, a direção criativa e a estrutura tecnológica. A produção local de cenografia, LED, som e demais itens é viabilizada pelo contratante com fornecedores locais homologados.

Qual é o investimento total estimado?

Para 20 dias, o projeto completo é estimado entre R$ 200 mil e R$ 220 mil. Para 30 dias, entre R$ 224 mil e R$ 244 mil. Esses valores combinam o fee da Lemonade com a produção local viabilizada pelo contratante.

É possível personalizar com a marca do contratante?

Sim. A comunicação é concebida para integrar Lemonade Experience, Synth Riders e a identidade do contratante, respeitando as aprovações de marca e o projeto executivo.

Lemonade Experience · Synth Riders

Turn the plaza into a rhythm arena.

An immersive experience of virtual reality, music, movement, and togetherness — built to increase dwell time, foot traffic, and shareable content at the mall.

Bring it to my mall ↗See the full proposal

Modular project, assisted operation, recommended 45-day rollout.

VR stations Simultaneous, monitored flow

Render conceitual da Lemonade Experience Synth Riders em uma praça de shopping

Synth Riders ArenaImmersive experience

Experience layers VR, mobile, drawing and face painting

20 or 30activation days

8+recommended age for VR

10 × 10 mconceptual footprint reference

Vista em perspectiva da instalação com arena de realidade virtual, oficina kids e zona mobile

Concept render

More than an attraction

An installation designed for real mall behavior.

The central arena draws attention from afar. The complementary activities absorb families, turn waiting into participation, and expand the audience reached per hour.

✓

High visual appealNeon scenography, floor graphics, LED, and a striking tech presence.

✓

A family experienceContent for VR players, kids, companions, and waiting visitors.

✓

Predictable operationBriefing, assisted play, sanitizing, and re-entry in organized cycles.

01 / MAIN ATTRACTION

Synth Riders Arena

Five virtual-reality stations with music, movement, constant monitoring, and strong appeal for players and spectators alike.

02 / FAMILIES

Kids Workshop

A creative drawing table with a visual language aligned to the universe of rhythm, light, and neon colors.

03 / DWELL TIME

Face Painting

Low operational complexity, high family uptake, and excellent support for dwell time in the space.

04 / ACTIVE WAITING

Mobile Rhythm Zone

A rhythm experience on smartphones or tablets for waiting visitors or those who prefer not to use VR.

The main experience

Music and movement in a futuristic setting.

Synth Riders turns the participant into part of the scene. The mix of rhythm, body movement, and digital worlds creates an intuitive, energetic, visually shareable experience.

Active participationVisitors don't just watch: they move, react, and play.

Organic contentThe arena creates natural opportunities for photos, videos, and tags.

High throughputShort cycles with prep, assisted play, and sanitizing.

Ambiente virtual de Synth Riders com trilhas luminosas

Cena de Synth Riders com elementos luminosos azuis e vermelhos

Cena de Synth Riders em um túnel futurista

Visitor flow

Safety, predictability, and high audience throughput.

The journey organizes entry, briefing, equipment use, and complementary activities without blocking mall circulation.

Entry

Reception, minimum-age check, and participation waiver.

Queue and pre-show

Briefing, sanitizing, and headset prep.

VR Arena

Five participants per cycle, constantly monitored.

Add-ons

Mobile rhythm, creative drawing, and face painting.

Exit

Guidance for photos, tags, and social media.

Lemonade provides

Technology stack with five VR stations, mobile stations, and operating infrastructure.
Technical coordination, training, usage protocols, sanitizing, and support.
Key visual and creative direction for scenography, flooring, and screens.
Insurance, custom uniforms, and technology setup and teardown.

The client enables locally

Scenography, LED panels, sound, internet, power, and promo staff.
Team and supplies for the drawing workshop and face painting.
Mall approvals, security, cleaning, and circulation routes.
Local institutional communication and approved vendors.

Estimated investment

A transparent view of the full project.

The investment combines Lemonade's fee — technology, licensing, creative direction, and technical coordination — with local production enabled by the client.

Experience · 20 days

R$ 200–220K

Estimated total project investment

Lemonade fee: R$ 120K.
Estimated local production: R$ 80–100K.
Five VR stations + Mobile Rhythm Zone.
Key visual, technology, insurance, coordination, and technical setup.

Check dates on WhatsApp

Best efficiency

Experience · 30 days

R$ 224–244K

Estimated total project investment

Lemonade fee: R$ 144K.
Estimated local production: R$ 80–100K.
Ten additional days of exposure and activation.
Lower daily investment for the full project.

Request a proposal on WhatsApp

Estimates for commercial guidance. Local production includes scenography, LED, sound, internet, power, promo staff, the kids workshop, and face painting. Final pricing depends on area, period, approved vendors, and the mall's operational requirements.

Rollout timeline

From signature to opening in one coordinated journey.

The recommended pre-production window is 45 days to secure permits, layout, vendors, training, and operational validation.

D-45Signature and bookingContract, dates, permits, and kickoff.

D-35Executive designFinal floor plan, KV, power, and vendors.

D-20ProductionScenography, flooring, communication, and kids materials.

D-07OperationsTraining, checklists, and testing.

D-01BuildOvernight build and validation with the mall.

D0OpeningAssisted operation and fine-tuning.

Frequently asked questions

What the mall needs to know.

Final details are calibrated to each property's space, foot traffic, and operating rules.

What is the recommended audience?

The virtual-reality experience is recommended for ages 8 and up. The kids area and the Mobile Rhythm Zone can serve families with proper mediation.

How much space does the installation take?

The concept render uses an approximate 10 × 10 meter reference. The final floor plan must adapt to the available area, circulation routes, and the mall's safety requirements.

How is the equipment sanitized?

Operations run in cycles: participant exit, headset and controller sanitizing, prep, and re-entry, following the protocols defined during rollout.

Does Lemonade deliver all the scenography?

Lemonade delivers the key visual, creative direction, and the technology stack. Local production of scenography, LED, sound, and other items is enabled by the client with approved local vendors.

What is the estimated total investment?

For 20 days, the full project is estimated between R$ 200K and R$ 220K. For 30 days, between R$ 224K and R$ 244K. These figures combine Lemonade's fee with local production enabled by the client.

Can it be branded with the mall's identity?

Yes. Communication is designed to integrate Lemonade Experience, Synth Riders, and the mall's identity, respecting brand approvals and the executive design.

Next step

Shall we turn the next visit into an experience?

Share on WhatsApp the desired period, the available area, and the mall's requirements. Lemonade structures the final scope, the installation plan, and the timeline.

Open the commercial proposal

↗

Talk directly with Lemonade.

A quick conversation is enough to validate fit, availability, and a first rollout window.

Intended period and duration.
Available area and estimated foot traffic.
Activation goal and audience profile.

Chat now on WhatsApp ↗

Phygital experience studio
and new technology consultancy.

Projects

Bradesco · Multiapps Kyly · 360°AltoQi · Rebranding Heineken · Formula 1 State Grid · 360°Operacional · Ad aeternum CCBB · Grande Sertão Cartoon Network · Big Computer

Installations

Synth Riders All projects

Contact

contato@itslemonade.com WhatsApp Thiago Krieck

Brazil