Thiago Krieck — Estratégia, design e tecnologia

How I work

I start with the work, the operations, or the people.

Creative and technical direction

Conception and execution of physical-digital experiences, from idea to operation. Direction and production of brand films, installations, and products.

Brand and operations consulting

Rebranding, marketing operations restructuring, and marketing direction as CMO, a model fully applied at AltoQi.

People and multidisciplinary teams

Selecting specialists and building teams that span multiple disciplines: engineering, sound, set design, software, and design. Teams formed for the problem, not the organizational chart.

Industry leadership

ABRADi-SP Innovation Committee

I chaired the Innovation Committee at ABRADi-SP, the Brazilian Association of Digital Agents in São Paulo.

Education

PXL · McCann Worldgroup

Instructor for PXL, McCann Worldgroup's digital education program, for cohorts in Brazil and Mexico.

Testimonials

People I've worked with.

I had the pleasure of interviewing and hiring Thiago as an instructor for the digital education program I led for McCann Worldgroup. Thiago received excellent feedback from participants in Brazil, so we hired him to be our instructor in Mexico as well.

Guy Laufer

Professor at Reichman University, formerly at McCann New York

Thiago is synonymous with innovation and strategic design. He has built a team capable of creating and implementing high-level design for branding and user experience projects. He spares no effort to ensure the best in every delivery. He is a connector and a leader of talent.

Cristiano Fernandes

By Design Studio

Lemonade has the potential to transform how people interact with brands through technology. As president of ABRADi, I see the talent and dedication that Thiago and his team put into Lemonade, and the transformation they are bringing to our industry.

Anderson de Andrade

VP of Organizze and venture partner at Quartzo Capital, formerly president of ABRADi

Lemonade is one of the most innovative companies in Blumenau and is very important to our ecosystem. As president of the city's Commercial and Industrial Association, I can state that in just a few years it has become one of the most sought-after companies by major brands and agencies in the country. Thiago is considered one of the leaders in innovation.

Charles Schwanke

President of the Blumenau Commercial and Industrial Association and board member of the Gene Institute

What I haven't done yet

Living architecture.

I have never delivered a living architecture project. I say this before anything else, because it is what matters most.

What I have done is the engineering it requires. Custom hardware that reads presence and movement, spatial audio, and proprietary software running in continuous operation for months. The technique is the same. What changes is the clock.

An installation lasts minutes and needs to impress. A living space lasts for years, and anything that catches your attention twice becomes an annoyance the third time. Technology must disappear into habit. It is a more difficult design problem, and that is exactly why it interests me.

I'm looking for my first project

Architects, developers, or institutions willing to treat physical space as a system from the concept stage, rather than installing technology after the build is complete.

The type of work I'm looking for

Projects that challenge me technically. I prefer to take on something I don't yet know how to fully solve rather than repeat what I have already mastered.

Artistic works

Original production.

God's Garden

Independent

The exhibition, in traditional format.

360°▶Abrir no YouTube

The work in 360°. On YouTube, you can rotate the scene by dragging; on mobile, via the app, the view follows the device's movement.

Spatial audio

Maestro Billy

Production

Independent

Artistic advisory

Ric Peruchi (in memoriam)

The Garden of Life

Correios Cultural Center · Rio de Janeiro

Xingu River

The camera, the chair, the person. Nothing else on set.

A small expedition to the Xingu to discover the human and territorial landscapes, natural, without artifice.

Nothing remains untouched. In the cycles of time, The Garden of Life is born and withers. In the meeting of the elements—water, earth, air, and fire—space and time are suspended. The only possible immersion is inward.

And what germinates? What sprouts in each person, from each person? And what do their hands cultivate, harvest, and reap?

Text by Ric Peruchi (in memoriam)

Artistic advisory for The Garden of God and The Garden of Life

360°▶Abrir no YouTube

The work in 360°. On YouTube, you can rotate the scene by dragging; on mobile, via the app, the rotation follows the movement of the device.

Creative intentions and process

The forms come from the expression. The narratives are not mine.

Everything is in the people. In the Xingu, in the isolation, being far from everything, I found a feeling that everything has changed in the reality of those who live there. But they look with the same love as always. There is a glow that remains, a spark of the beauty that exists within this humanity that exists, survives, and endures.

In my view, it is not about extracting or pulling anything out. I remove myself from the scene. I disappear. The crew disappears. A person, where they live, in their own space, looks at the camera and speaks freely. The camera is the other and it is the mirror. By speaking, they listen to themselves.

The process I try to embody aims not to manipulate, to interfere as little as possible. My role as an artist is merely to serve as a starting point. To open, stimulate, uncover, provide a channel, and break through our isolation.

A work structured by a gaze that directs... No! That’s not what I want. I want to give voice and enable listening. The work exists somewhere between speech and silence, between the mirage and the landscape.

Thiago Krieck

Photography and 360 co-production

Mano Pimentel

Spatial audio

Maestro Billy

Produced by

Correios Cultural Center, Rio de Janeiro

Artistic board

Ric Peruchi (in memoriam)

A exposição 19 registros · fotografia de Mano Pimentel

Thiago
Krieck

I start with the work, the operations, or the people.

Creative and technical direction

Brand and operations consulting

People and multidisciplinary teams

People I've worked with.

Some of the work I have directed.

Living architecture.

Original production.

God's Garden

The Garden of Life

Shall we talk about your project?

ThiagoKrieck

I start with the work, the operations, or the people.

Creative and technical direction

Brand and operations consulting

People and multidisciplinary teams

People I've worked with.

Some of the work I have directed.

Living architecture.

Original production.

God's Garden

The Garden of Life

Shall we talk about your project?

Thiago
Krieck